7 Amazing Conversational Marketing Examples That Work

Automated conversations can guarantee a competitive edge when you use the right chatbot and enhance your customer experience. The number of qualified leads shot up as the bot started sending targeted messages, which increased their website conversion rate by 36%. They achieved a 40% increase in customer interactions and almost 15% of boarding passes were being sent through their customer service chatbot.

Use your chatbot to offer help to visitors on key conversion pages but trigger it only after a few minutes. And for users who say they’re ready to purchase, embed a billing app directly within the Messenger or route them to a human as quickly as possible to help them complete the purchase. REVE Chat is an omnichannel customer communication platform that offers AI-powered chatbot, live chat, video chat, co-browsing, etc. Apart from these examples, various other industries too use chatbots for leads and sales. You can easily find how top carmakers rely on bots for lead generation automotive or health sector firms use bots to diagnose patients easily. Whole Foods’ chatbot drives traffic to their site from a platform where users spend 50 minutes a day (on average).

Solutions to help you master conversational marketing

Messaging platforms like WhatsApp and social media messages sent via tools like Facebook can be automated with bots. All sorts of businesses have found that chatbot marketing integrates perfectly with their overall strategy. From simply boosting engagement to providing personalized service, chatbots can both engage and retain customers. With that in mind, let’s explore some of the ways businesses use chatbot marketing.

Sephora elevates customer care to the next level, creating a compelling experience while supporting brick-and-mortar sales with chatbot services on Messenger and Kik. For starters, their Messenger chatbot is self-aware—in the sense that HelloFresh immediately acknowledges you’re speaking with a chatbot, as opposed to a customer service rep. HelloFresh is one of our favorite chatbot marketing examples because it ticks all the boxes of what a bot should do. Removing those extra steps on the customer’s end reduces friction in their journey. The chatbot is a catalyst that speeds up the step from browse to buy. Since bots provide almost all of the necessary details about a service or product, they can hyper-personalize the chat experience.

Chatbots For Marketing:

But they can assist medical professionals and simplify processes such as triage. The app has many positive reviews and users find it very beneficial. Obviously, just like all chatbots, Weobot is very kind and agreeable to whatever you write.

• You can also ask the chatbot about specific types of news that you’re interested in.
• The good news is that all you have to do is use user data and then use it to personalize the experience.
• For example, you can set up your chatbot so visitors are empowered to raise their own hands and let you know what they need — just like this example from Gong.
• Create chatbot personality that reflects your brand identity and complements your brand experience.
• In this post, you learned why it’s an essential part of your digital marketing strategy.
• Trying to fiddle in your bot platform adding and editing questions will just lead to frustration.

Reviews are another great source of building trust and increasing traction for your business website, app, or social media platforms. Especially in the case of properties, clients rely a lot on reviews and ratings. A full-page chatbot for real estate interacts with the client using FAQs. It asks the clients important questions regarding their location, ideal price range, and all the important information that’s crucial to qualify the client. The best chatbot for real estate can not only share images and videos of the properties but also provide a complete virtual tour to interested clients. This full-page real estate chatbot can be interactive and allow clients to zoom in and view every nook and cranny of the property.

A clever PR stunt by Domino’s leads to a 35x return on advertising spend (ROAS)

Clients can now calculate loans themselves and are even offered seasonal or promotional deals right there inside the chatbot. Visitors coming to your website or other channels will stay if there’s engagement. With the best chatbot for real estate, you can reduce your bounce rate and increase client engagement without any extra effort.

Customers can also reorder their favorite pizzas, ask questions, and see current deals. Mastercard’s Facebook Messenger bot makes it easy for customers to check on account transactions (e.g. just ask “how much did I spent on restaurants in May?”). With Masterpass, customers can also now buy from Mastercard partners like FreshDirect, Subway, and the Cheesecake Factory. Fandango’s Facebook Messenger bot lets you watch movie trailers, find local theaters, and see what’s trending this week.

Team up

To get started with a marketing chatbot, first identify your goals. For example, do you want to increase leads or schedule demo calls? Keep your chatbot goals narrow to start, then you can add functions once you perfect your first chatbot playbooks.

Chatbots today aren’t just there to speed up your customer support. For the best results, start by automating triggers for your leads that are ready to buy. This will give you some immediate uplift while also giving you more insight into which audiences you can target with a self-serve buying metadialog.com experience. They talk like humans, tell jokes, and delight your buyers and customers. Let’s say you create an awesome piece of content with a dedicated landing page to go along with it. The copy is great, but it’s static — you can’t directly engage with the people consuming your content.

Globe Telecom Bot

They don’t have to wait for a human agent to help in obtaining information about any property. And studies show chatbots answer up to 69% of frequent client queries successfully. But it’s important to consider that chatbots can generate an amazing return on your investment. They can encourage sales, generate leads, and provide the kind of customer service that makes customers want to come back to your business. Although they have historically had a bad reputation, chatbots are becoming more popular. In fact, 87.2% of customers report positive experiences when interacting with chatbots.

To reach these goals, Luxury Escapes partnered with Master of Code to reinvent their shopping experience in the form of an AI chatbot. Ralph, an AI chatbot deployed on Facebook Messenger helps users find the right Lego set, and right off the bat, it was an overwhelming success. Thanks to Сonversational AI, chatbots are now capable of understanding contexts, intentions, and handling multiple questions or deviations from the main topic flawlessly. Businesses are deploying different types of chatbots including sales, market research, and customer engagement chatbots.

How your brand can bloom with chatbot marketing

When Facebook made it possible to integrate bots with its Messenger feature, this method gained a lot of traction. Previously, a large number of Facebook Page Messengers went unused. Similarly, you can do this with your UTM codes for the content you link from your bot. Give it a UTM source of chatbot and you can measure the clicks and traffic that come from the bot, as well as track the UTM all the way through your customer journey. Today’s chatbots reply with text, yes, and also with audio, video, images, GIFs, you name it.

• Because chatbot marketing is a great tool to grow sales of any-scale business.
• Customers are getting used to interacting with AI, and you don’t need to have any coding skills to use them.
• You need to weigh the pros and cons, check how much the human touch matters to your customers, and decide if it is worth replacing it with a robot.
• When someone has a need but doesn’t know exactly how to satisfy it, then a chatbot can be a great way of helping them to research the subject and find the best products to help.
• While it’s a powerful and effective strategy, it still requires some work from your marketing team or agency.
• Most chatbots follow a set of rules programmed, others are automated with artificial intelligence and machine learning.

They chat with you and collect information from your social media accounts to learn everything there is to know. A Replika chatbot is like a therapist that listens to you and takes notes. Let’s be clear here—using a chatbot marketing company is not the same as using a marketing agency.

Meet Einstein Bot

Others use this computer program as part of a support team to provide help in real-time. While marketing chatbots can be powerful customer-engagement tools, a poorly planned one can do more harm than good. Before you deploy your first marketing chatbot, take the time to create a chatbot marketing strategy.

Understand

The bot understands what the site visitor is looking for and provides options for those with specific questions and those just browsing. Personalization is the key to making your chatbot conversations successful. After all, with more relevant and tailored messaging, you will be able to move the conversation along even faster.